DIRECTOR GURU

For people in the advertising world, the name Lee Clow would immediately resonate with power and creativity.

Lee Clow is currently the Chairman and Chief Creative Officer of TBWA/Worldwide for nearly 30 years now. He is sometimes referred to as "advertising's art director guru." Lee Clow has been responsible for some of the most creative advertising in the world today and every few years he just keeps outdoing himself as he believes advertising is not just a business, its an art and thus bases his work on the slogan,

"It's not what you want to say. It's what they want to hear."

Clow’s masterpiece has been described as, the greatest commercial of all time, the best commercial that almost didn’t air. This commercial sparked the Apple launch of the Macintosh back in 1984. Check it out and let me know what you think!!